A Guide to Creating A Minimum Viable Community (MVC) in Web3

A Guide to Creating A Minimum Viable Community (MVC) in Web3

A Minimum Viable Community (MVC) is a term used to describe a small group of people who come together to create a community around a specific product, service, or idea. The purpose of an MVC is to validate the concept and ensure that it meets the needs of the target market before investing significant resources into scaling the community. In Web3, where community is pivotal to the organic growth and ultimate success of projects, MVCs should be taken very seriously. 

MVC Step One: The Problem & Solution

The first step in creating an MVC in Web3 is identifying the target market. This includes researching the demographics, pain points, and interests of the potential community members. Since Web3 is trying to give ownership and control back to the masses, look for ways in which this is not happening in Web2. Once the target market is identified, the next step is to create a value proposition that addresses the needs of the target market. The value proposition is a statement that explains how the community will benefit its members.

MVC Step Two: Prototype Community

Once the value proposition is defined, the next step is to create a prototype of the community. This can be as simple as a Telegram group or Discord channel, or as complex as a fully-functional website. The prototype should include the basic features that are necessary for the community to function, such as a way for members to communicate and share information. It is important to keep the prototype as simple as possible so that it can be easily tested and refined.

MVC Step Three: MVP Test

Once the prototype is created, the next step is to test it with a small group of people from the target market. This is known as a Minimum Viable Product (MVP) test. The goal of the MVP test is to gather feedback on the prototype and make improvements before launching the community to a larger audience. The testing phase is key to success, so be thorough and remember that we need lasting solutions in Web3, not just plasters over the cracks in Web2.

MVC Step Four: Ready for Lift-Off! 

After the MVP test, the community is ready to be launched to a larger audience. It is important to have a plan in place for growing the community, which includes a strategy for acquiring new members and retaining existing members. Many Web3 communities are reward-driven, but if your product or solutions are good enough, that might not be necessary. The community should also have a clear set of rules and guidelines to ensure that it remains a positive, active, and productive environment.

MVC Step Five: Management and Moderation

As the community grows, it is important to continue to gather feedback and make improvements. This can be done through surveys, focus groups, and one-on-one conversations with members. It is also important to keep an eye on the metrics that are important to the community, such as engagement, retention, and conversion. In Web3, there are other metrics you might want to look at, like token price, app downloads, and signups for airdrops. 

Is a Minimum Viable Community For You?

A Minimum Viable Community is a powerful tool for validating a concept and building a loyal community around a product, service, or idea. By following the steps outlined above, it is possible to create a community that meets the needs of the target market and is poised for growth. However, creating a Minimum Viable Community is not a one-time process, it's an iterative one. It's important to continuously monitor and adjust the community as it grows, and as the market and technology change (which they do at an incredible rate in Web3).

Verdict: Building an MVC in Web3 is Human-Centric

It's important to remember that MVC is not just about building a community around a product, service or idea, it's about creating a sense of belonging for the members. It should foster a sense of connection, engagement and collaboration among its members.

Creating a Minimum Viable Community can have a significant impact on the success of a web3 business or organization. It can be a powerful way to validate a concept and build a loyal community around a product, service, or idea. By following the steps outlined above, it is possible to create a community that meets the needs of the target market and is poised for growth.

Here at Zebu Digital, we educate our clients about how to grow and manage their communities, whilst offering to do most of the leg work to ensure successful outcomes.

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