Here at Zebu Digital, we come into contact with dozens, if not hundreds of projects every month, and through that, we get exposed to the best and the worst of Web3. Now, in an emerging industry such as this, there are many brilliant ideas, but unfortunately, those ideas are presented poorly by bad Web3 design, weak or misaligned graphics, and a lack of branding and purpose. It’s unfortunate, but it can be a make-or-break situation.
In this article, we’re going to look at the 5 biggest design mistakes Web3 projects are making, so that your project, or the project of someone you know, can be aware. If you do have friends at a Web3 startup, be sure to share this blog with them so that they can reflect on their current design output and make improvements.
Understanding the Web3 Design Mistakes
Poor User Experience (UX): One of the biggest design mistakes that web3 brands and projects make is poor user experience. This can include confusing navigation, poor information architecture, or an unintuitive interface that makes it difficult for users to understand and use the product.
Inadequate Branding: Another common mistake is inadequate branding. This can include weak logos, inconsistent design elements, and a lack of visual identity that makes it difficult for users to recognize and remember the brand.
Unresponsive Design: A third mistake is not designing for different devices and screen sizes. This can lead to a poor user experience for those using mobile devices or other non-desktop devices to access the site.
Slow Load Times: Slow load times can be a major design mistake as users have grown accustomed to fast-loading websites. A slow website can result in a high bounce rate and a negative impact on the overall user experience.
Ignoring Accessibility: Lastly, Web3 brands and projects sometimes ignore accessibility considerations, such as designing for users with disabilities, which can limit the potential audience and create a poor user experience for a significant portion of users.
Verdict: Self-Awareness and Critical Thinking are Key
These are some of the most common design mistakes that web3 brands and projects make, but there are many others as well. By being aware of these issues and working to avoid them, web3 brands and projects can create better user experiences, improve branding, and increase engagement and success.
Want to work with an award-winning design studio compromised of Web3 creative specialists who have experience in Metaverse, NFT, and other cool crypto projects? Let’s jump on a call and make things happen.